Amazon is a billion dollar company that has faced a lot of negative press but still succeeded incredibly. They have been known to avoid taxes, have bad working conditions, and treat their employees with zero respect. This has resulted in many people and ethical groups to raise concerns and boycott Amazon. But even with all of these people boycotting and raising negative press about the company, there’s still millions of people who ignore these due to the convenience of Amazon. Amazon has placed itself highly above most online retailers and stood out from the crowd.

The main things that people wanted to see change in the company was better working conditions and higher pay/value of employees. Jeff Bezos (the CEO) has pushed all of these accusations under the rug and claimed it’s fake news. This is not the right way for a company to handle the negative press especially when it has been proven that the company made mistakes. The right thing to do would have been for the company to oversee its work sites and raise the safety guidelines. The safety of your employees is not a want, but a need. Employees of all status should be treated with respect and dignity. Also, considering that this company is a billion dollar worth, they should pay their employees a respectable amount.

Cites

Weissman, Cale. (2019.) “Bezos boycott: How to live Amazon free in 2019.” Retrieved from:https://www.fastcompany.com/90281892/bezos-boycott-how-to-live-an-amazon-free-life

Woiceshyn, Jaana. (2019.) “Should we boycott Amazon?” Retrieved from:https://profitableandmoral.com/should-we-boycott-amazon/

Balenciaga’s brand mission is to create luxury clothes that are worn as such and taken care of like a the investment they are. They do not want their clothing to be mothballed or abused in any form. They want their products to be appealing and never lose the integrity they’ve formed. “The House of Balenciaga” a name many know and recognize. Their name reflects their brand mission by sounding high end even in the name. For example, you never see such extravagant names tagged onto brand that are sold in Walmart. The logo is modern and reflects minimalism. While this is not always true to the brand I think they made this design choice so that they could place this label anywhere on their clothing. Part of wearing luxury clothing for some is that everyone knows you’re wearing it. There’s also no mistaking the logo for another brand. Sometimes more is less. If as a brand you can successfully advertise who you are and place yourself above the competition then you will be more appealing to consumers and stand out. But, if you fail to do this and lack in certain areas it’s normal for the company to fall behind and blend in with other failures.

To fully develop their brand name one thing Balenciaga would have to do early on is to decide their target audience and who they want to see wearing their product. This is important because if you are trying to sell high end clothing with a lackluster name to high end people, they won’t be intrigued or impressed. Developing a brand mission statement is another step that’s important in developing a brand name. If the name doesn’t match the mission then consumers will be confused as to what you’re trying to do.

Cites:

Balenciaga. (2019.) Balenciaga. Retrieved from: http://www.balenciaga.com

Fox, Imogen. (2016.) “Balenciaga gets the Vetements treatment.” Retrieved from: https://www.theguardian.com/fashion/fashion-blog/2016/jun/22/ikea-chic-and-talking-heads-suits-balenciaga-gets-the-vetements-treatment

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Good company in a journey makes the way seem shorter. — Izaak Walton